A Visionary Behind Two Dynamic Brands

DaiJa S. Bastian, an extroverted visionary from Miami, FL, has built her brands on the foundation of creativity and culture. With a love for fashion and beauty, DaiJa brings her unique perspective to life through two thriving brands.

RawPwrr is redefining fashion with its forward-thinking, sustainable designs that empower individuals to express themselves boldly.

Kri Chéve merges luxury with nature, offering hair care products that not only enhance beauty but also strengthen and nourish hair from root to tip.

Step into DaiJa’s world, where creativity knows no bounds, and quality is never compromised.